Koopkrag van Afrikaans Onderskat
Interessante statistieke berig deur Rapport op Bizcommunity.com:
Afrikaans-speaking South Africans are an affluent proportion of our population. According to AMPS 2007B, of the 4 million Whites in the country, 59% are Afrikaans and 79% of Coloureds have Afrikaans as their first language. [...] The Afrikaans South African is regarded as having great buying power, strong initiative, independence and decisiveness. AMPS 2007B reveals that 34% of LSM 7-10 and 38% of LSM 8-10 are Afrikaans speaking consumers whilst companies that advertise only in the English media reach just 10% of Afrikaans-speaking consumers in the high-income LSM 8-10 brackets.
